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selvedge. is a Japanese factory brand, whose bags are produced through the union of Japanese artisans and by the creativity of Riyo Midojima, a Japanese female designer.
The theme of the brand is to give the people who own its bags a dignified elegance.
"selvedge." means the strongest part of a fabric, which seems to come from the word "self" and "edge."
This word is associated with positive, independent, and stylish women, and selvedge.'s bag are designed in the image of these women.

A bag factory that controls the entire processes of production.
Japanese artisans who have very sensitive and delicate techniques.
Riyo Midojima, a Japanese designer who represents the feelings of women.
These three elements are essential for selvedge..

"Giving women a dignified elegance and shining light on them" is the brand's concept.
We are wholeheartedly producing "elegant" bags here in Japan.
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Riyo spent a few years in the UK, after she learned about bags and accessories at a design school in Japan. An encounter with antique leather bags in markets in London let her to work in the bag industry. After returning to Japan and working in a hand-made bag workshop, she started her new career at a bag manufacturer. She worked there as a bag sample maker and designer for a few years and had a broad spectrum of experience. In 2003, she started the bag brand "selvedge." for working women of her generation. She always designs bags from a woman's point of view and pursues durability and ease of use. Both her functionality and also her edgy designs are earning her a good reputation domestically and abroad.

Now, she makes it her mission to help boost "MADE IN JAPAN" products and puts special emphasis on developing younger artisans.
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Two years after the establishment of selvedge., we met two obstacles.
First, we had no place to produce our bags because of the closure of bag factories and aging artisans.
Second, our bags were not completed as we imagined because we were not communicating well nor sharing our images and sensitivities with the artisans.

That's why we decided to produce our bags with our artisans' own hands, even if the number of products decreased.

Now, we cover the entire process from design, production, and aftercare to the development of artisans. Furthermore, we continue our effort to foster Japanese artisans, even in spite of the fact that "made in JAPAN" products are decreasing.

The average age of the artisans in selvedge.'s factory is around 30 years old. While young artisans produce bags with sophisticated equipment, veteran artisans with decades of experience teach and train them. We strongly believe that high quality Japanese-made products can be produced by the combination of the young artisans' fresh sensitivity and high-technology skills and the veterans' many years of experience in this field.

It may be cheaper and faster to produce bags in foreign countries, but we are proud of using Japanese materials, working together with Japanese craft-workers from a variety of fields, and producing bags by Japanese artisans' hands here in Tokyo.
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We are particular about "made in JAPAN", and at the same time, we hand select the materials we use for our bags. Cow leathers from Himeji; brass parts from Tochigi; fabrics made in Wakayama, Kanazawa, and Shiga... selvedge.'s bags are loaded with numerous local technologies and the sentiments of the producers' hearts.

The earthquake that hit Japan on March 11th caused a great deal of damage to many of the factories that have helped us over the years. To help spur recovery, we believe that we must continue to be dedicated to creating products as usual and delivering the pride of Japan and Japanese craftsmanship to the world.
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Leather is full of character. As leather ages and we use it more, it becomes softer and begins to mold to your hand. We would like our customers to use and love our leather bags for many, many years. Some of our customers purchase selvedge.'s bags as gifts for themselves, their friends, or their acquaintances. Our customers love their bags, using them often, and thus wish to repair their bags when wear and tear becomes an issue in order to continue to use them for many more decades. To respond to their wishes, we have started to provide aftercare and repair for our bags.

For instance, after many years' use, you may find discolorations or damage to their bag. For a reasonable fee, we are pleased to help you to restore your important bags to like new condition. Please don't hesitate to ask any questions about these new services.
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会社概要
MARUYOSHI CO., LTD.
3-48-5 Sendagi,Bunkyo-ku,Tokyo1133-0022,JAPAN
Tel:+81-3-3823-1560
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